Content marketing is not an easy job.
Sometimes, you find yourself buried in piles of unwritten blog articles, missing out a terrible typo in the write-up, or being stuck in writer’s block. Whether you’re a sole-proprietor or work in the creative team, it’s challenging to organise your Content Marketing workflow.
Relax, take a deep breath. Here’s your step-by-step guide that will make your life easier. From ideation to content creation, I will show you how to make your creative idea come to live.
The content creation process is as follows:
Step 1: Ideation
A marvelous idea is the essence of the entire write-up. Instead of writing some whimsical article just to hit the quantity, you can invest that time in brainstorming a great idea that’s going to capture your audience’s attention. A terrible idea just wastes your time and turns the audience off. It may be a cliche, whether you believe it or not, first impression lasts.
Step 2: Research
Once you’ve got your idea nailed down, the next step is research. Try to find as much information as possible, to give yourself a general sense of about what the topic is. In Singapore, you may do so by immersing in the virtual world, or heading to public libraries to read up on the subject. The information you’ve gathered will give a direction for your article.
Step 3: Create an outline
With that sense of direction, write down an outline for the write-up. It doesn’t take much time, but it’s going to do you wonders. The outline is the backbone of the article. It gives you an overview of the article’s organisation. At this point, you could ask your peers for opinions. It’ll be even better if they fall in your target group. From unbiased eyes, you could collect authentic feedback on the structure, flow, as the scope of improving the write-up.
Step 4: Write
Having a clear outline is getting 50% of the job done. Now all you need to do is to fill in and finish the first draft. Spend a good hour or two to get this done. Find a place where you can focus all your creative substance and let your creativity flow. Once you’ve finished the draft, remember to proofread. Again, if you are working in a team, you can ask your colleagues to help.
Step 5: SEO Check
Use SEO check as a part of editing. Make sure, you have your keywords in the title, body. Instead of repeating the keywords, try varying them using synonyms. Reusing the same keyword will bore the audience. An image alt text will also be useful for your SEO bets. Remember, content marketing is also called Inbound marketing. Content developed with good keyword research helps drive inbound traffic to your website.
Step 6: Final Edit
Check the article one last time to make sure that you’ve not missed anything. Double-check the grammar and spelling. It will look incredibly terrible if you have great content full of typos. Always make sure that the final version is error-free.
Step 7: Images, Photographs and Illustration
No one wants to go through a page full of words. You may consider adding related images to spice up your article and make it more interesting. If you don’t have enough budget for this, you can utilise free stock images from MorgueFile, Freeimages, and Free Stock Images. Or if you want a truly customised image, try Pixlr and Canva. Do pay attention to copyright. It’s better (and safer) to seek the permission of the author.
And there you go, your creative content marketing idea has come to live.
Last but not least, do remember that organisation is no less important than creativity. Having a clear management system will help you keep track of what and when to write. You don’t want to find out last minute that the fundamental About page is not written. A simple editorial calendar will help you do the job. There is no one-size-fit-all template for this, you just need to find a way that meets your needs. If you are a sole-proprietor, a simple wall calendar may do. For a content creation team, you might consider something more complex like a Grantt chart. You also need content governance to know who is responsible for the content.
How can ContentFactory help Singapore SME’s?
We at ContentFactory have a systematic process of designing your content marketing strategy and then producing content for your website.
- We balance two distinct needs – looking interesting to the search engines while being useful to your prospects.
- Our content is persuasive enough to encourage visitors to your website into sharing their contact details or taking some action that makes them your prospects.
Contact us to see how we can help generate more qualified leads.
We are confident this guideline outlines elemental points for you to create awesome content. Is there more you’d like to find out? Let us know in the comment below.