Marketing Content : Enterprise Identity Program

Creating an identity
A logo speaks a thousand words. It is the pivot around which, your company’s identity, core values and philosophy are centered. It shows up in all your communication. A single visual element embracing so much meaning has to be created with an intricate thought process.

The SRD Process
The SRD (Study-Research-Design) process is a closely guarded process that has been the origin of many a well known corporate identity program. The Content Factory team works closely with you, studies company information, researches markets, understands your beliefs, values, along with short and long-term objectives. Content Factory leaves no stone unturned to convey your company’s image appropriately, be it while designing a brand new identity, revitalizing legacy images or enhancing value through disciplined brand identity extensions.

Adapting to interactive media
An identity should be par for all media. Our interactive division is proficient in ensuring that all your interactive collateral is in synch with your time-honored identity.