You would like to boost your Google rankings – Great! But you’re not the only one, and that’s not so great. SEO or Search Engine Optimisation is the art and science of dominating the SERPs. Here are some tips that will help you master SEO in Singapore.
There are virtually millions of websites, blogs, infographics, articles, tweets and more, vying to compete in rankings and organic traffic. Google alone is visited by 1.6 billion click-happy individuals, every day, making it the top search engine. That’s a massive amount of daily content being read, uploaded, shared, rehashed….
Hence, Google must grade or rate online content to maintain its credibility!
Let’s see how Google undertakes the ranking mission.
Understand The Mighty Google Algorithm for Good SEO in Singapore
An algorithm is nothing but the language in which we communicate with computers. The better your instructions, the more you can get out of your program.
Google relies on ‘people’ for its algorithm structure and instructions. Therefore, the Google Algorithm is eternally evolving…
Today, Google uses 200 rankings factors to gauge the relevance and quality of content on a website. It is a highly sophisticated yet straightforward algorithm that decides where your content stands.
Though all ranking factors matter, some are more important than others if you want to dominate your SEO rankings in Singapore.
Let’s explore some top Google ranking factors to know exactly how you can master them and optimise your content.
Relevant SEO Copywriting boosts SEO Rankings
Content writing needs to be meaningful and easy
Online content has always been about keywords and…. you guessed it – more keywords. Recently, a significant change has been introduced, from keyword-oriented content to more meaningful, relevant content written in a more ‘easy to understand’ manner.
This is a refreshing development as it offers an opportunity to churn out unique and exhaustive materials. When you include comprehensive product or service descriptions your content becomes more meaningful to your audiences and search engines, alike.
Google’s RankBrain emphasizes on semantic relevance and optimization. This means that insightful content written in easy-to-read language will always outdo keyword-stuffed, disjointed lines.
Latest and updated content improves SEO
Repetitive content across different pages of your website can potentially harm your search engine rankings. Google prefers fresh and up-to-date content. It’s always a good idea to introduce new content to your website blogs, and reviews regularly to earn Google’s preference over your competitors.
Longer is better
It is also believed that long-form content (between 700 and 1,800 words) ranks better than short-form content (200 to 500 words). This naturally allows you to delve deeper into a topic and express some original, enlightening ideas. And that’s always a winner!
A good content marketing strategy is a guaranteed way to ensure that your website tops SEO in Singapore
Backlinking is a somewhat controversial topic. However, some golden ground rules are still relevant.
Google’s latest algorithm has smartened up. It can now locate bad links and is doing so actively.
So, what separates a good link from a bad one? Quality backlinks are those from authoritative domains that offer high-level content. So, it’s beneficial for you to link to those domains and the deal works both ways. Linking to authoritative pages improves your credibility. But It’s also important to produce content that readers crave for. Good quality content will invite linking from other credible sources.
When other credible authorities link to your content, Google will read the anchor text of your backlinks and award your content with high rankings.
Mobile User Experience
Google acknowledges the importance of mobile first indexing and is giving its due place in its own ranking system.
The reason behind this is apparent – more than 87% of websites are mobile friendly. Since 2014, there are more individuals accessing information through their mobile phones than their desktops. If you have not yet felt the need to adapt to the mobile platform, now is the time.
Plus, Google states that you should not launch the mobile version of your website until you’re finished building it. Releasing a partial mobile version of your website might harm your rankings significantly.
Page speed is another critical factor which is directly related to great user experience. Ideally, mobile sites should load in around 2 seconds, while desktop sites should load in around 3 seconds or less.
Here are some tech tips on the mobile adaptation of your content.
- Google Search Console should be used to add and validate the mobile version of your site.
- Txt testing tool can be used to make sure that the mobile version of your site is accessible to Google bots.
- Structured Data Testing Tool should be used to ensure the same structured markup exists on both your mobile and desktop site.
- PageSpeed Insights helps you test your page speed. If the page speed is slow, use an auditing tool to find and fix page errors, uncompressed content and other elements responsible for the slow speed of your website.
Now that know the top tips on how Google’s ranks websites, go ahead and prioritise your content to stay ahead of your competition.
Is there any other interesting Google ranking factor that our readers ought to know about?
If you want to improve the SEO for your website in Singapore, do let us know how we can help in the comments below.