The buyer’s journey is the process prospects go through from being strangers to customers. Mapping the sales process and aligning content with the buyer’s journey is the key to creating confidence in consumers’ minds at each stage of the sales funnel.
As push marketing loses traction and pull marketing takes centerstage, brands are assuming the role of problem-solvers. What is needed in this scenario is essentially an empathetic approach where your brand is seen to be providing a solution to the consumers’ challenges.
The idea is to address the needs of your company’s would-be customers at each stage of the journey.
But how do you achieve this?
By creating relevant, valuable content that is aligned with the buyer’s journey. Since content is the bedrock on which any inbound marketing program stands, it is paramount that the content is planned, created and distributed vis-à-vis the buyer’s journey.
At ContentFactory, our strategy entails looking at each stage of the buyer’s journey and crafting high-quality content that matches the prospect’s needs and concerns at each stage. The aim is to earn their trust and make them understand that your product or service is something that provides a solution to their problem.