Types of content requirement for your business

A Look at Business Content Types


Irrespective of which industry/sector your business operates in, your content inventory will typically contain the following elements:

  • Website: Perhaps the first point of contact for your business with your customers, your website is the primary source of company & brand information for your present customers as well as prospects. 
  • Social media content: The content that you distribute across social media channels, including FB, Twitter, LinkedIn, Instagram, Pinterest, among many others. 
  • Video content: A proven way to grab your viewers’ attention and tell them your brand story through an impressive corporate video. 
  • Articles: Lucidly written, focused articles are an excellent tool for brand advocacy; they bring out thought leadership, inspire trust and create goodwill. 
  • Blog posts: Casual insights into specific genres and industries with step by step guides, tips or bullet points on mastering various related topics. 
  • Infographics: Well researched, detailed data on specialized or technical topics requiring graphs, diagrams, images and the like to make the required points. 
  • Letters: A creative way to express specific thoughts, ideas and points of view, which the target audience can resonate with, quickly and efficiently. 
  • Research pieces: Content with statistics, the in-depth information offering valuable takeaways for the reader. 
  • Interviews: One-on-one interactions with knowledgeable spokespeople who can give insights into a particular industry, issue, community or themselves to familiarize readers with the subject matter. 
  • Profiles: Third person write-ups with salient points of a particular location or personality. 
  • Case studies: Examples of people or organizations with a problem and the process towards finding successful solutions using an idea, method or particular technology. 
  • Creative stories: Imaginative, sometimes fictitious pieces that appeal to the visionary senses of the reader that can be used for entertainment and intellectual stimulation. 
  • Customer reviews: Testimonials via real-life users to allow happy customers to speak for themselves; a proven way to promote a service or product. 
  • How-to guides: Educational pieces related to your business that add value to the reader as an indirect selling technique. 
  • DIY notes: Similar to how-to guides, DIY notes involve readers and allow them to utilize their abilities. These can be empowering and highly beneficial to the right target audience. 
  • Product reviews: Expert analysis of products or services with practical inputs via personal trials. 
  • White papers: Formal analysis and report on a particular topic that gives insight to the reader and helps him or her to understand it and form informed decisions. 
  • News reports: Media reports on topical events or announcements in an impersonal manner that only records the facts without opinions.

Whether you need blog posts or videos, web content or whitepapers or an appropriate combo package, please click here to get the desired content offering.

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