Mayuresh Godse Founder &
Principal Consultant
Principal Consultant
Mayuresh Godse is the Founder of ContentFactory. An aggressive advocate of quality content and web optimization, he is a seasoned content architect who brings thought leadership to content marketing. He leads a team of content creators and digital marketing experts, working passionately to bring an uptick in conversions.
Mayuresh is also an Expert Singapore Certified Management Consultant (ESCMC) with a successful consulting and entrepreneurial track-record. In his career spanning over 24 years, he has helped many companies in Singapore, India, and the USA with his expertise in formulating Business Strategy and translating it through effective marketing channels in the Digital as well as Traditional media.
Mayuresh brings with him a holistic approach and a unique assortment of strengths. His knowledge and insights built up over time are a result of a strong academic foundation coupled with hands-on experience in advertising and web content development. He has led creative teams that designed successful advertising campaigns for product launches, IPOs, corporate image building, and sales promotion events. He has worked with the top management of organizations in the fields of IT, Manufacturing, Automobile, Education, Real Estate, Finance, Non-profit, and Government.
Currently, Mayuresh Godse offers his Management Consulting, Content Marketing, and SEO services to Singapore-based and SE Asian companies.
Prashant Joshi
Senior Writer & Chief Editor
Senior Writer & Chief Editor
Prashant is a seasoned copy/content writer who has spent 15+ years in the industry. Starting out with a major publishing house, he later worked as a content creator and consultant for many organizations. His repertoire of skills includes ideation for ad campaigns, support for brand identity design, content & script writing, editing, content curation and project management.
He has cultivated a simple yet smart writing style; his prolific writing has the ability to communicate thoughts clearly and interestingly. Prashant is a stickler for quality, whose expertise also includes copy editing and optimizing it for the web. He guides colleagues in writing lean copy that is aligned with the project’s goals and clients’ expectations.
Algyn Creative Consultant
Algyn was a Creative Director / Strategist for 5 years in Shanghai with a prior marketing and PR background of 10+ years in Singapore and Malaysia.
He was headhunted for a senior strategist position (planning, consumer insights and research) in a Shanghai agency (StarMedia) in 2015 and worked his way up to a dual role Creative Director / Planner position over the years through a string of successful pitch wins.
In 2019, he started his own small agency to take on creative pitches outsourced to him from larger agencies such as IsoBar, Createc, and various WPP Group agencies which didn’t have the available manpower to handle them.
These pitches were prepared with a select team of planners, designers and copywriters, and their work covered the entire proposal – starting from the big idea to implementation plans.
In spite of his team’s size, Algyn’s pitch wizards enjoyed a win rate of roughly 60% against larger, more established agencies such as Ogilvy, with brands that included Budweiser, Corona, Stella Artois, Hennessy, Moet, Maserati, Ferrari, Skechers, Champion…etc
Coming up with fresh, new creative ways to run a campaign, ensuring the effectiveness of its communication strategy, leading a team, that’s what he does.
Jen Eyan Loo
Director – Strategic Alliance
Director – Strategic Alliance
With over two decades of experience in multidisciplinary marketing, Jen has played a key role in branding and managing a wide range of corporate products and services through print and digital advertising.
Jen was privileged to work with some of the biggest names in the business including United Overseas Bank, Walt Disney, MTV, Asia Pacific Breweries, Planet Hollywood, Casio, Meiji, Sembawang Environmental Management, Singapore Art Museum, National University of Singapore Museum and many other multinational corporations. She has managed national campaigns for government accounts like National Environment Agency, National Youth Council and Singapore Tourism Board.
She has helmed many award-winning campaigns over the years.
Her ability to create exciting products, new opportunities and generate ideas has always helped her stand out from the competition. She helps businesses move ahead in profitable avenues, looking at problems, opportunities and situations.